Our Story

It started off with a question on “how can we help seniors age happily, especially our own parents?” Since 2018, we have been on the search for an answer through various engagement activities, both online and offline. 

COVID-19 pandemic in 2020 has accelerated our quest to come up with a solution. With lock-downs and restrictions, our daily engagement with our loved ones, especially those not staying with us, become even more challenging. Although the mainstream social media help us to stay connected somehow, we feel that we are still missing an important information – their emotional well-being.

Since then, we embarked on a journey to create a mobile application that serves as a private and inclusive digital space for tight-knit groups to share what truly matters to them. It’s “Simi App” – a digital space we call home.


We are a lean team, made up of working adults fueled with the passion to help families and communities connect meaningfully and care for each other’s emotional well-being. We are happy to share that Simi App Beta is now available for our family and friends, and therefore we would like to invite you to be part of this journey to co-create a unique and meaningful family experience with us.